Why does it cost so much, it's just a photo?
Ok, bear with me... In this day and age, everyone is a photographer, right? If that's the case, then what Alex provides is art. He might be a photographer, but that is purely his medium to create art. Alex has shot campaigns for many major blue chip companies and is worth it. And the experience not only includes Alex's expertise, but an original concept based on you, an assistant and make up artist and a finished piece or art that could hang in the Louvre. A commercial client commissioning Alex and his team for an advertising campaign could easily spend many tens of thousands purely to shoot imagery like this, let alone to come up with the concept.
What's included in the fee?
A consultation with Alex to work out who you are or what you're trying to say; a location scout with his team; a detailed concept document explaining what the work will look and feel like; the shoot itself with a full crew, significant amount of lighting and other equipment, top level cameras and the ability to change things on the fly; a fully retouched image that will make your jaw drop; a stunning print at whatever size you want at the highest quality possible and an incredible frame that makes the whole piece sing. What's included? A handmade museum quality piece of art, only made for you.
What factors affect the cost?
Creating imagery is not a one size fits all approach. Each and every scenario will be different and necessitate a different response. The number of people in the image, the location it's shot at, the amount of lighting and other equipment needed to properly capture those number of people in frame in that location and so on. The scope and the scale of the image determines the overall cost.
How long does the shoot take?
While it depends on each situation, as a rule of thumb, each shoot takes between 5-7 hours to complete, though your actual time on camera may be as little as 10 minutes. The rest of the time is setting up and packing down.
Why is bringing on a stylist an extra?
Styling is one thing that unfortunately cannot fit within the base package prices - there are too many variables like clothing type and number of people to be clothed, props, set builds etc. If you'd like a stylist we can absolutely accomodate you, but at additional cost by quote only. We only work with the best stylists Australia has to offer and many of whom have been working closely with Alex for years.
Why do you not have premises?
The nature of the work we do means that we're always coming to you. Also, we scale our crew and staff as necessary based on the products we're working on - having set premises would limit that scale. Finally, having premises increase our cost of production, which we do not want to do.
What do you mean by 'master' framer and 'master' printer?
Exactly that. The artisans Studio Weltlinger works with to get the printing and framing made have been doing it for decades and are simply put - masters of their craft. We only work with the very best. Sure, you could get an image printed by 'Jessamine's Camera and Fishing Tackle' shop down the road, but the quality will not be up to the standard we expect and thus, not acceptable. Studio Weltlinger works in tandem with these suppliers because they have proven time and again that they have what it takes.
How long until we get the finished work?
While it varies depending on the type and number of works chosen, on average it takes 3-4 weeks from the shoot date to final delivery, including signing off on the retouching, choosing the paper types and framing and the final delivery itself, including installation.
What is a retoucher?
A retoucher is a specialist creative who manages the photographic file or film and uses Photoshop and other softwares under direction from Alex to fit a finished look that is not possible to manage purely in camera.
What do you mean by bespoke?
Exactly that, bespoke. This entire experience is handmade. Together we come up with the concept for the image, based on who you are and/or what you want to say. We come up with an aesthetic that fits that perfectly. Then we shoot the image and have a lot of fun doing so. In post production, the retoucher finishes the image to a standard that makes you gasp. Then together we choose the paper type we print the image on, and the frame you'd like to display it in.
What number of editions do you supply?
Th default is 1 - 1 of 1. This makes your work utterly exclusive to you and you alone. But of course, you may want multiple copies of the work, potentially even printed and framed differently for each one. We can accomodate each and every request.
How long will the work last?
A conservative estimate would be 200 years at the minimum, providing you keep the work out of sustained direct sunlight. Sunlight will fade any artwork, from painting to tapestries to photography, which is why museums keep their artwork under special lighting conditions. While by no means do you need to have those lighting conditions set up in your place of display, it is recommended that you keep the work out of constant sunlight and under relatively stable conditions.
Can you organise hanging and a museum quality lighting system?
Yes. Studio Weltlinger can subcontract with museum level curators and hang staff to mount and display your work in your home or office at the highest of standards. This is an additional cost that is by quote only.