The Scout.


Figuring out our spot.


Where oh where shall we SHOOT?


Location, location, location.

A key part of creating the work is figuring out where it’s going to take place. If doing a personal piece, is it in your lounge room or garden? If corporate, is it in your boardroom or lobby, or perhaps in a studio? If conceptual, do we need to shoot at a pool or at a forest? Finding the location, the perfect spot to make the image in, is the next vital part of the creation of the work.

A bit about angles

The angle refers not just to the orientation of the image (portrait or landscape, looking up, down, straight on, top down etc) but the tone and feel of the image. This will come from the location scout in tandem with the concept delivered by Alex and his team.